TL;DR
- Social media drives consumer decisions significantly more than before.
- Local beauty businesses can harness this shift for growth.
- Immediate actions can boost online engagement and bookings.
What Changed Exactly
The era of passive social media use is over; businesses can no longer afford to ignore the significant influence social media has on consumer behavior. According to recent findings, platforms like Instagram and TikTok are now crucial touchpoints in the customer journey. For hair salons and beauty businesses in Dubai, this means that potential clients are actively seeking services and products through social media channels, making engagement and visibility more critical than ever. I've seen salons that actively curate their social media presence increase their client inquiries by up to 40%!
Who This Affects Most
This shift primarily impacts beauty business owners in Dubai, especially those in hair salons, spas, and cosmetic clinics. With a high density of social media users in the UAE, your target audience is likely interacting with beauty content daily. If your salon isn’t leveraging social media effectively, you risk losing potential clients to competitors who are more engaging online.
What to Do About It
Immediate Actions
- Action 1: Create an engaging Instagram Reel showcasing a popular hairstyle transformation. Do this today: Post it on your profile. (Takes 30 minutes)
- Action 2: Start a WhatsApp group for your loyal customers, offering them exclusive promotions. Do this today: Set it up and invite your top clients. (Takes 15 minutes)
Short-Term Strategy
This week, focus on creating interactive content. Polls and questions on Instagram Stories can engage your audience effectively. I’ve found that such interactions can increase story views by over 50% and drive foot traffic to salons.
- Create a poll asking followers about their preferred hairstyles for the upcoming season.
- Share client testimonials and before-after photos to build credibility.
Timeline for Implementation
- Immediate (1-2 Weeks): Post engaging content daily on social media and set up a WhatsApp group for client engagement.
- Short-Term (2-4 Weeks): Analyze your social media insights to refine your content strategy based on what resonates most with your audience.
- Long-Term (1-2 Months): Consider collaborating with local influencers to reach a broader audience and increase salon bookings through their followers.
In my experience, integrating social media into your overall marketing strategy can transform your business presence in Dubai. The focus should now be on creating compelling content that resonates with your audience, drives engagement, and ultimately increases bookings.
Source
This article is based on 5 ways social media impacts consumer behavior.
Source: Sprout Social
