TL;DR
- Affiliates are shifting their traffic sources away from Google.
- Local businesses must leverage communities and partnerships to attract clients.
- Engaging in social media and local events can enhance visibility.
What Changed Exactly
Recent findings indicate a significant trend where affiliates are increasingly finding traffic through channels other than traditional Google search. As organic search traffic declines, businesses, especially in competitive markets like beauty and wellness, will need to adapt. Affiliates are turning to communities, online courses, and partnerships to drive visitors, which means that local salons and beauty businesses in Jumeirah must rethink their traffic strategies.
Who This Affects Most
This shift predominantly impacts hair salon and beauty business owners in Jumeirah, a vibrant area with high competition. If you're running a salon, spa, or beauty service, you need to be aware of these changes. Potential clients may be seeking recommendations in niche communities or through influencers rather than via search engines. Engaging with your local audience in new, creative ways is essential to remain competitive.
What to Do About It
Immediate Actions
Join Local Beauty Communities: Engage in forums or social media groups focused on beauty and wellness in Dubai. This can help you connect with potential clients. Do this today: Search and join at least 3 relevant groups. (Takes 15 minutes)
Collaborate with Influencers: Reach out to local beauty influencers for partnerships. This could mean offering a service in exchange for exposure. Do this today: Identify 5 local influencers and draft outreach messages. (Takes 20 minutes)
Short-Term Strategy
This week, focus on enhancing your online presence through community engagement and collaborations.
Host a Beauty Workshop: Offer a free workshop or online course on hair care or makeup tips. This can attract new clients while showcasing your expertise. Promote this via WhatsApp and social media. Do this today: Plan your workshop content and set a date. (Takes 30 minutes)
Utilize WhatsApp for Communication: Many clients prefer using WhatsApp for bookings. Ensure your WhatsApp number is easily accessible on your social media and website. Do this today: Update your contact information. (Takes 5 minutes)
Timeline for Implementation
- Immediate (1-2 Weeks): Join local beauty communities, identify influencers, and set up WhatsApp for communication.
- Short-Term (2-4 Weeks): Host a beauty workshop, launch a referral program, and start an email newsletter focusing on beauty tips.
- Long-Term (1-2 Months): Establish partnerships with local businesses, create a loyalty program for repeat clients, and develop a social media content calendar to keep your audience engaged.
Conclusion
In summary, with the decline of Google search traffic, beauty businesses in Jumeirah need to pivot their strategies. By tapping into local communities and leveraging partnerships, you can drive traffic and ultimately increase your bookings. Engaging with clients through innovative avenues is not just beneficial but essential in today's competitive landscape.
Source
This article is based on Where affiliates can get traffic beyond Google search.
Source: Search Engine Land
