TL;DR
- Traffic from Google search is declining for many businesses.
- Affiliates are finding new traffic sources through communities and partnerships.
- Local hair salons can tap into these strategies to boost bookings.
What Changed Exactly
Recently, it has become evident that organic search traffic is dwindling for many businesses, including those in the beauty sector. As highlighted in a recent article, affiliates are increasingly turning to alternative channels such as online communities, courses, and partnerships to drive traffic. For local hair salons in Jumeirah, this shift presents a unique opportunity. Rather than relying solely on Google search, you can build relationships within your community and utilize platforms that encourage direct interaction with potential clients.
Who This Affects Most
This change primarily impacts local hair salon and beauty business owners in Jumeirah. Many salons have relied heavily on Google Ads and organic search for client acquisition. However, as consumers become increasingly engaged in community-driven platforms and social media, salons must adapt their marketing strategies to tap into these new sources of traffic effectively.
What to Do About It
Immediate Actions
- Leverage Local Communities: Engage in local online forums or Facebook groups dedicated to beauty and wellness in Jumeirah. Do this today: Join two local groups and introduce your salon (Takes 15 minutes).
- Collaborate with Influencers: Partner with local beauty influencers to promote your services. This can drive traffic from their followers directly to your salon. Do this today: Reach out to three local influencers for potential collaborations (Takes 30 minutes).
Short-Term Strategy
This week, focus on building relationships with local businesses and beauty influencers. Attend community events or workshops to network and promote your services.
- Host a Workshop: Consider hosting a hair care workshop at your salon to engage the community. This will not only position you as an expert but also build trust with potential clients. Do this today: Plan the workshop agenda and promote it on WhatsApp (Takes 1 hour).
Timeline for Implementation
- Immediate (1-2 Weeks): Join local community groups, reach out to influencers, and start planning your workshop.
- Short-Term (2-4 Weeks): Execute your workshop and collaborate with at least two local businesses for cross-promotions.
- Long-Term (1-2 Months): Establish a referral program with local influencers and businesses to encourage ongoing traffic and client engagement.
By adapting to these new traffic sources, your hair salon can tap into untapped client bases, driving bookings through direct engagement rather than relying solely on Google search.
Source
This article is based on Where affiliates can get traffic beyond Google search.
Source: Search Engine Land
