TL;DR
- AI systems can now render JavaScript, making previously hidden content visible.
- This change can significantly impact your salon's SEO and online visibility.
- Local businesses in Jumeirah need to adapt to ensure their content is indexed properly.
What Changed Exactly
AI systems, particularly large language models (LLMs), have improved in rendering JavaScript. This means that content hidden behind interactive elements or JavaScript-rendered sections is now more accessible. For businesses, this translates to a shift in how search engines index websites. Previously, content that was not directly visible in the HTML could be overlooked, but now, if your salon's website uses JavaScript to display important information, it may be indexed correctly by AI systems. This change can lead to better ranking and visibility on search engines, which is crucial for attracting clients in the competitive Jumeirah area.
Who This Affects Most
This update primarily affects small businesses in the beauty sector, particularly hair salons and beauty parlors in Jumeirah, Dubai. If you rely on your website to attract customers, then ensuring that your content is visible to search engines is vital. This change also impacts any business that uses interactive elements on their website, like booking systems or service descriptions that initially load via JavaScript.
What to Do About It
Immediate Actions
- Audit Your Website: Check if important information (like services, prices, or booking options) is hidden behind JavaScript. Do this today: Use a tool like Google’s Mobile-Friendly Test to see how your site is rendered. (Takes 15 minutes)
- Update Your Content: Ensure essential details are easily accessible in the HTML. Do this today: Review key pages and add content directly into the HTML if needed. (Takes 30 minutes)
Short-Term Strategy
For this week, focus on enhancing the visibility of your content:
- Optimize for Local SEO: Ensure your salon’s name, address, and phone number (NAP) are consistently listed. Use WhatsApp for bookings and display your WhatsApp number prominently. Do this today: Update your Google Business Profile with your WhatsApp link. (Takes 10 minutes)
- Create Engaging Content: Start writing blog posts or articles about beauty tips or trends that can be easily indexed. Do this today: Draft a 300-word blog post on the latest hair trends. (Takes 1 hour)
Timeline for Implementation
- Immediate (1-2 Weeks): Conduct a website audit to find hidden content; update key content to be more visible.
- Short-Term (2-4 Weeks): Optimize local SEO, enhance Google Business Profile, create engaging content.
- Long-Term (1-2 Months): Regularly update your website’s content, maintain a blog, and monitor your SEO rankings to adapt to changes.
By adapting your website and content strategy to these changes, you can ensure your salon remains competitive in Jumeirah. Remember, the beauty industry is fast-paced, and staying ahead of the curve with SEO can lead to increased visibility and, ultimately, more clients.
Source
This article is based on Ask An SEO: Can AI Systems & LLMs Render JavaScript To Read ‘Hidden’ Content? via @sejournal, @HelenPollitt1.
Source: Search Engine Journal
