TL;DR
- GLP-1 users are increasing restaurant spending despite reducing alcohol and retail food purchases.
- This shift offers a unique opportunity for beauty businesses to attract customers looking for post-dining pampering.
- Local salons and beauty services should consider tailored marketing strategies to engage this demographic.
What Changed Exactly
Recent insights from Circana and Technomic reveal a significant trend among users of GLP-1 weight loss medications: while they are cutting back on alcohol and retail food purchases, they are spending more at restaurants. This trend indicates a shift in consumer behavior, where dining out is prioritized over traditional retail food shopping. In my experience helping local businesses, changes like this can create unexpected opportunities, especially for those in the beauty and wellness sectors.
Who This Affects Most
This trend primarily affects small to medium-sized businesses in the beauty industry, like hair salons and spas, particularly in affluent areas such as Jumeirah, Dubai. If you own a salon or beauty service, you're in a prime position to attract GLP-1 users who are likely seeking indulgence after dining out. I've seen businesses in similar situations increase their client base significantly by tapping into emerging trends.
What to Do About It
Immediate Actions
- Action 1: Update your social media marketing to highlight post-dining beauty services. Use platforms like Instagram to showcase quick treatments perfect for customers coming in after dinner. Do this today: Create and schedule 3 posts highlighting your services. (Takes 30 minutes)
- Action 2: Offer a special discount or package for customers who visit your salon after dining at local restaurants. This could be a 'Dinner & Beauty' package. Do this today: Design a flyer or social media post to promote this offer. (Takes 20 minutes)
Short-Term Strategy
This week, focus on building partnerships with nearby restaurants. Collaborate on promotions where diners can receive a discount at your salon by showing their restaurant receipt. This strategy not only drives traffic to your salon but also enhances your visibility in the community. Additionally, consider using WhatsApp for quick communication and bookings, as it's a preferred method in the UAE.
Timeline for Implementation
- Immediate (1-2 Weeks): Implement social media updates, launch your 'Dinner & Beauty' promotion, and start reaching out to local restaurants for collaboration.
- Short-Term (2-4 Weeks): Evaluate the effectiveness of your promotions and adjust strategies based on customer feedback. Continue to promote via WhatsApp and social media.
- Long-Term (1-2 Months): Analyze the overall impact on bookings and customer retention. Consider creating loyalty programs to keep customers returning after their dining experiences.
By staying attuned to these changing consumer behaviors, salons and beauty businesses in Jumeirah can position themselves strategically to capture this new wave of clientele. With the right marketing tactics and partnerships, you can enhance your business’s visibility and profitability in this evolving market.
Source
This article is based on GLP-1 users spend more at restaurants despite cutting back on alcohol and retail food purchases.
Source: Nation's Restaurant News
