TL;DR
- Google’s AI Overviews will show less info if users don’t engage.
- Beauty businesses in Dubai need to improve user engagement.
- Actively manage your Google Business Profile to boost visibility.
What Changed Exactly
Google recently announced a shift in how AI Overviews are displayed in search results. According to Robby Stein, this new system prioritizes engagement metrics; if users are not actively interacting with the content, the AI will show fewer overviews. For beauty salons and hairdressers in Dubai, this could mean that if potential clients aren’t engaging with your listings, they might miss out on your services altogether.
The implications are significant. If your salon's information isn’t engaging enough, customers searching for beauty services may not see detailed AI Overviews that could encourage bookings. This change underscores the importance of having an engaging online presence that prompts interaction.
Who This Affects Most
This update primarily affects local beauty salon and hair care business owners in Dubai. If you're running a salon, spa, or beauty service, the need to attract customers through Google searches has never been more crucial. Since many residents in Dubai rely on Google for service discovery, any decrease in visibility can directly impact your client bookings.
What to Do About It
Immediate Actions
- Update Your Google Business Profile: Ensure your profile is complete with accurate information, including services, hours, and location. Do this today: Update your profile with at least 5 new photos and detailed descriptions of services. (Takes 30 minutes)
- Encourage Customer Reviews: Happy clients can help boost engagement. Ask them to leave reviews on Google. Do this today: Send a WhatsApp message to your last 10 clients asking for feedback. (Takes 10 minutes)
Short-Term Strategy
This week, focus on increasing engagement with your online presence. Start by posting engaging content that resonates with your target audience. Create posts that show before-and-after transformations, customer testimonials, or even behind-the-scenes looks at your salon. This not only builds trust but also encourages potential clients to interact with your profile, ultimately boosting your visibility in search results.
- Create Engaging Social Media Posts: Highlight your best services and customer stories. Use Instagram and Facebook to connect with your audience. Do this today: Plan and schedule 3 posts for the week. (Takes 20 minutes)
- Utilize WhatsApp for Quick Responses: Ensure you’re available to answer queries via WhatsApp. This responsiveness can lead to higher engagement rates. Do this today: Set up automated responses for common queries. (Takes 15 minutes)
Timeline for Implementation
Immediate (1-2 Weeks):
- Update your Google Business Profile with new photos and services.
- Start a campaign for customer reviews via WhatsApp messages.
Short-Term (2-4 Weeks):
- Increase your social media engagement by posting regularly.
- Implement WhatsApp responses for better customer interaction.
Long-Term (1-2 Months):
- Analyze engagement metrics on your Google Business Profile and social media.
- Adjust your content strategy based on what resonates with your audience.
This proactive approach can help ensure that your beauty business in Dubai not only maintains visibility but thrives amidst these changes in Google's search algorithms.
Source
This article is based on Google: AI Overviews Show Less When Users Don’t Engage via @sejournal, @MattGSouthern.
Source: Search Engine Journal
