TL;DR
- Google Gemini's market share is increasing, now at 21.5%.
- ChatGPT's share is declining, currently at 64.5%.
- Local hair salons and beauty businesses in Jumeirah need to adapt their strategies to leverage this shift.
What Changed Exactly
Recent data from Similarweb's January Global AI Tracker reveals a significant shift in the AI chatbot landscape, particularly affecting local businesses in Dubai's beauty sector. ChatGPT, which has dominated the market with a 64.5% share of global AI chatbot site visits, is facing a decline as Google Gemini rises to 21.5%. This change suggests that consumers are starting to explore alternatives to ChatGPT for their online interactions and inquiries.
For hair salons and beauty businesses, this means that potential clients might be engaging with Gemini for information, bookings, and customer service. As a local business owner, you need to understand how to utilize these platforms effectively to maintain your competitive edge.
Who This Affects Most
The shift from ChatGPT to Google Gemini directly impacts local hair salons and beauty businesses in Jumeirah. With many customers using chatbots for inquiries about services, pricing, and availability, it's crucial for your business to be visible and accessible on these platforms. If a potential client is using Gemini and your salon isn't optimized for it, you risk losing out on new clients.
What to Do About It
Immediate Actions
Optimize for Google Gemini: Ensure your website and online content are easily accessible and engaging on Gemini. This includes using clear, concise language and answering common customer queries. Do this today: Review and update your website content for clarity and engagement. (Takes 30 minutes)
Leverage WhatsApp for Appointments: Since WhatsApp is the primary communication tool in the UAE, ensure your salon can receive and respond to inquiries through this platform. Create a WhatsApp business account if you haven’t already. Do this today: Set up your WhatsApp business account. (Takes 15 minutes)
Short-Term Strategy
This week, focus on enhancing your online presence:
Create engaging social media content that highlights your services and customer testimonials. Use Instagram and Facebook to share before-and-after photos, promotions, and special offers. Do this today: Schedule posts for the week. (Takes 20 minutes)
Encourage reviews on Google and social media to improve your visibility and credibility. Ask satisfied clients to leave reviews, which can help attract new clients through Gemini and other platforms. Do this today: Reach out to recent clients via WhatsApp for reviews. (Takes 10 minutes)
Timeline for Implementation
- Immediate (1-2 Weeks): Optimize your website for Google Gemini, set up your WhatsApp business account, and begin creating engaging content on social media.
- Short-Term (2-4 Weeks): Implement a review solicitation strategy, analyze your online engagement metrics, and adjust your posts based on what resonates most with your audience.
- Long-Term (1-2 Months): Develop a more comprehensive digital marketing strategy that includes SEO for Gemini, regular content updates, and potential partnerships with beauty influencers in Dubai.
By adapting to these changes, your beauty business in Jumeirah can not only maintain but enhance its online visibility and client engagement as the competitive landscape evolves.
Source
This article is based on Google Gemini Gains Share As ChatGPT Declines In Similarweb Data via @sejournal, @MattGSouthern.
Source: Search Engine Journal
