TL;DR
- Google Gemini has gained significant market share, reaching 21.5% of AI chatbot visits.
- ChatGPT's share has declined to 64.5% as per Similarweb data.
- Local salons in Jumeirah should adapt their digital marketing strategies to engage with this shift.
What Changed Exactly
Recently, Similarweb released data indicating a notable shift in the AI chatbot landscape, with Google Gemini capturing 21.5% of the market share while ChatGPT's share has decreased to 64.5%. This change signals a growing interest in Gemini's capabilities, which could be beneficial for local businesses, including hair salons and beauty services in Jumeirah, Dubai.
In my experience, salon owners must pay attention to these trends, especially since the beauty industry is increasingly relying on digital tools for customer engagement. With Gemini's rise, it could mean a shift in how potential clients interact with businesses online, potentially favoring platforms that integrate Gemini's functionalities.
Who This Affects Most
This change primarily affects local hair salons and beauty businesses in Jumeirah, Dubai. As clients seek more personalized experiences, leveraging AI chatbots to enhance customer service will be crucial. If you’re running a salon, understanding this shift can help you improve client interactions, streamline bookings via WhatsApp, and enhance online engagement.
What to Do About It
Immediate Actions
- Update Your Chatbot: If you currently use a chatbot powered by ChatGPT, consider transitioning to a platform that supports Google Gemini functionalities. This can help improve responsiveness and engagement. Do this today: Research Gemini-integrated chatbots. (Takes 30 minutes)
- Analyze Your Engagement: Review your current customer engagement metrics. Check how many queries are handled by your chatbot versus human interactions. Do this today: Conduct a quick analysis of your last month’s customer interactions. (Takes 20 minutes)
Short-Term Strategy
For this week, start tailoring your content to engage with new clients who may be utilizing Google Gemini.
- Create content that answers common beauty questions your clients have. Focus on the unique services you offer at your salon. This will help improve visibility on platforms leveraging Gemini. Do this today: Draft 3 FAQs about your services. (Takes 15 minutes)
- Consider running a promotion for clients who book appointments through WhatsApp, emphasizing the convenience of using AI for bookings. Do this today: Set up a WhatsApp promotion for bookings. (Takes 10 minutes)
Timeline for Implementation
- Immediate (1-2 Weeks): Research and transition to a Gemini-friendly chatbot; analyze current engagement metrics.
- Short-Term (2-4 Weeks): Create FAQ content and run WhatsApp booking promotions; start monitoring the effectiveness of your new strategies.
- Long-Term (1-2 Months): Evaluate the performance of your new chatbot; adjust marketing strategies based on client feedback and engagement metrics.
In summary, the rise of Google Gemini presents a unique opportunity for hair salons and beauty businesses in Jumeirah to enhance their customer engagement strategies. Adapting to these changes quickly will set you apart from competitors.
Source
This article is based on Google Gemini Gains Share As ChatGPT Declines In Similarweb Data via @sejournal, @MattGSouthern.
Source: Search Engine Journal
