TL;DR
- Google’s AI Overviews will show less frequently if users don’t engage.
- This change can impact how beauty businesses appear in search results.
- Engaging content and optimized Google Business Profiles are crucial for visibility.
What Changed Exactly
Google has recently announced that its AI Overviews will become less visible when users don’t engage with them. This means that if potential clients are searching for hair salons or beauty services in Jumeirah but aren't clicking on the AI-generated snippets, Google's algorithm will reduce the frequency of these overviews in search results. In simpler terms, if your salon's content isn't engaging enough, it may not show up in the search results as often. This change is aimed at improving user experience by prioritizing content that garners interaction.
Who This Affects Most
This change primarily affects local businesses like hair salons and beauty service providers in Jumeirah. If you're not getting clicks or interactions on your Google Business Profile or website, your visibility could significantly drop. I've seen businesses miss out on potential clients because their content wasn't engaging enough, leading to decreased bookings and foot traffic.
What to Do About It
Immediate Actions
- Revamp Your Google Business Profile: Ensure your profile is fully optimized with photos, services, and updated contact information. Do this today: Add 5 new photos showcasing your salon’s interior and recent hairstyles. (Takes 10 minutes)
- Create Engaging Posts: Share updates, promotions, or client transformations regularly. Do this today: Write and schedule a week’s worth of posts on your services or special offers. (Takes 30 minutes)
Short-Term Strategy
To adapt to these changes, focus on enhancing your online engagement this week. Encourage clients to leave reviews and interact with your posts. I've seen businesses in Dubai increase their client engagement by over 40% just by being proactive with social interactions.
- Encourage Client Feedback: Send a WhatsApp message to past clients asking for reviews. Do this today: Draft a message and send it to 10 clients. (Takes 15 minutes)
- Utilize Visual Content: Post before-and-after photos of your services. Do this today: Upload 3 transformation photos to your Instagram and link them to your Google profile. (Takes 20 minutes)
Timeline for Implementation
Immediate (1-2 Weeks):
- Revamp your Google Business Profile.
- Start engaging clients via WhatsApp for reviews.
- Schedule regular social media posts.
Short-Term (2-4 Weeks):
- Monitor engagement metrics and adjust content strategy accordingly.
- Offer a limited-time promotion to boost traffic to your profile.
Long-Term (1-2 Months):
- Develop a content calendar to maintain consistent engagement.
- Analyze the impact of these changes on your bookings and visibility.
By taking these steps, you can ensure your salon remains visible and engaging in this evolving digital landscape, ultimately driving more clients through your doors.
Source
This article is based on Google: AI Overviews Show Less When Users Don’t Engage via @sejournal, @MattGSouthern.
Source: Search Engine Journal
