TL;DR
- Affiliates are shifting from Google search to communities and partnerships for traffic.
- Local beauty businesses can benefit by leveraging WhatsApp and social platforms.
- Engaging directly with customers through courses and local collaborations is key.
What Changed Exactly
In a recent update, it was reported that organic search traffic is declining for affiliates, prompting them to seek alternative channels for visitor engagement. This shift means that hair salons and beauty businesses in Silicon Oasis need to rethink their marketing strategies. Instead of relying solely on Google search, which is sending fewer visitors, businesses can now explore vibrant communities, educational courses, and strategic partnerships to attract potential clients.
Who This Affects Most
This change primarily impacts small business owners in the beauty sector, particularly hair salons, spas, and beauty product retailers in Silicon Oasis, Dubai. Local entrepreneurs who depend heavily on search engine traffic must adapt quickly to maintain their visibility and customer engagement.
What to Do About It
Immediate Actions
- Engage with Local Communities: Join online groups relevant to beauty and wellness, such as Facebook or Instagram communities. Do this today: Search for and join 3 local beauty groups. (Takes 10 minutes)
- Leverage WhatsApp for Direct Communication: Encourage clients to reach out via WhatsApp for bookings and inquiries. Set up a dedicated business line. Do this today: Create a WhatsApp Business profile and share the number on your social media. (Takes 15 minutes)
- Host a Free Workshop: Offer a beauty workshop to attract local customers. Promote it through social media and local influencers. Do this today: Plan a workshop and create a Facebook event. (Takes 20 minutes)
Short-Term Strategy
This week, focus on enhancing your visibility and engagement with potential customers:
- Create Valuable Content: Start a blog or video series on beauty tips and trends that can be shared in community groups. Do this today: Write your first blog post or plan your first video. (Takes 30 minutes)
- Collaborate with Influencers: Reach out to local influencers to promote your services or products. Consider offering them a free service in exchange for a review. Do this today: Identify 2-3 influencers and draft a partnership message. (Takes 15 minutes)
Timeline for Implementation
- Immediate (1-2 Weeks): Engage with local online communities, set up WhatsApp for business, and start planning a free workshop.
- Short-Term (2-4 Weeks): Begin content creation, reach out to influencers, and analyze the effectiveness of your new strategies based on customer engagement.
- Long-Term (1-2 Months): Evaluate your traffic sources and adjust your strategies as needed. Consider establishing ongoing partnerships or collaborations for sustained growth.
By embracing these new avenues for traffic and customer engagement, beauty businesses in Silicon Oasis can not only survive but thrive in a changing digital landscape. Don't wait for traffic to come to you; go out and make it happen!
Source
This article is based on Where affiliates can get traffic beyond Google search.
Source: Search Engine Land
