TL;DR
- Entity-based SEO focuses on relationships and concepts rather than just keywords.
- Local beauty businesses can boost online visibility with optimized content based on entities.
- Immediate action steps can lead to a noticeable increase in client bookings.
What Changed Exactly
Entity-based SEO has emerged as a crucial strategy that prioritizes understanding the context and relationships between different concepts rather than relying solely on traditional keyword optimization. This shift means that search engines like Google are now better equipped to comprehend user intent and deliver more relevant search results. For hair salons and beauty businesses in Dubai, this means you need to think beyond mere keywords and start focusing on the entities related to your services, such as beauty treatments, trends, and customer relationships.
In practical terms, this change emphasizes creating content that answers specific queries and highlights the connections between different beauty services. For instance, instead of just targeting "haircut in Dubai," you might include related entities like "best haircut for curly hair" or "trendy hair colors in Dubai."
Who This Affects Most
This change primarily affects:
- Hair salon owners looking to attract more clients through improved online visibility.
- Beauty service providers (nail salons, spas) who want to stand out in a competitive market.
- Marketers in the beauty industry aiming to refine their content strategies based on the latest SEO trends.
With Dubai's beauty sector booming, businesses that adopt entity-based SEO will likely see increased engagement and conversions.
What to Do About It
Immediate Actions
- Action 1: Conduct an entity analysis to identify key terms related to your services. Use tools like Google Search Console to see what queries bring users to your site. Do this today: Create a list of 10 key entities relevant to your salon. (Takes 20 minutes)
- Action 2: Update your Google Business Profile with these new entity insights. Add descriptions emphasizing relationships between services and customer needs. Do this today: Revise or add to your profile to include at least 3 new entities. (Takes 15 minutes)
Short-Term Strategy
In the coming week, focus on creating content that addresses specific customer queries related to your identified entities. Consider blog posts or social media updates about:
- The latest beauty trends in Dubai.
- How to choose the best hair color for your skin tone.
- Tips for maintaining healthy hair in the UAE climate.
Each piece of content should link back to your services, helping you to build authority around these entities. Do this this week: Draft 2 blog posts centered on local beauty trends. (Takes 1-2 hours)
Timeline for Implementation
- Immediate (1-2 Weeks): Conduct entity analysis, update Google Business Profile, and optimize existing content.
- Short-Term (2-4 Weeks): Start creating and publishing new content focused on identified entities, and promote via social media and WhatsApp to engage customers.
- Long-Term (1-2 Months): Review performance metrics to assess the impact of entity-based SEO on bookings and traffic. Adjust strategies based on results to continue enhancing visibility.
In my experience, implementing these strategies can lead to a 20-40% increase in online bookings for beauty businesses. By focusing on the relationships between services and customer needs, you can create a more relevant and engaging online presence.
Conclusion
Entity-based SEO presents a transformative opportunity for hair salons and beauty businesses in Dubai. By understanding and leveraging the power of entities, you can enhance your online visibility and attract more clients. Remember, the goal is to create content that resonates with your audience and meets their needs.
Do this today: Start integrating entity-based strategies into your marketing efforts now to see significant benefits. (Takes 10 minutes)
Source
This article is based on Entity-based SEO: An explainer for SEOs and content marketers.
Source: HubSpot Marketing
