TL;DR
- Affiliates are shifting focus from Google search to community-driven traffic.
- Hair salons in Dubai can leverage local partnerships and social media.
- WhatsApp can be a crucial tool for engagement and customer communication.
What Changed Exactly
The digital landscape for affiliates is evolving. As organic search traffic declines, affiliates are realizing the potential of communities, courses, and partnerships to drive traffic. This shift means that hair salons and beauty businesses in Dubai need to diversify their traffic sources to stay relevant and competitive. With the growing reliance on social platforms and community engagement, focusing solely on Google is no longer viable. Instead, businesses must explore alternative avenues for attracting customers.
Who This Affects Most
This change primarily impacts local hair salons and beauty businesses in Dubai. These businesses often depend on visibility and foot traffic driven by online searches. As fewer visitors come from Google, salons must adapt by tapping into local communities, social media, and partnerships with influencers or other businesses. Understanding this shift is crucial for staying ahead in a crowded market.
What to Do About It
Immediate Actions
- Action 1: Join local community groups on platforms like Facebook or Telegram where your target audience engages. Do this today: Search for and join two relevant groups. (Takes 15 minutes)
- Action 2: Collaborate with local influencers for Instagram promotions. Reach out to three potential partners who align with your brand. Do this today: Send a personalized message to three influencers. (Takes 10 minutes)
Short-Term Strategy
For the upcoming week, focus on creating engaging content that resonates with your community. Share behind-the-scenes videos or tutorials on social media platforms like Instagram to build rapport. Additionally, consider offering exclusive deals to group members or followers to incentivize bookings.
Here are some specific actions:
- Share a special offer for followers on your social media.
- Create a series of beauty tips or tutorials in collaboration with local influencers.
- Utilize WhatsApp for direct bookings and consultations, making it easy for clients to reach out. Do this today: Set up a WhatsApp Business account if you haven't done so. (Takes 20 minutes)
Timeline for Implementation
- Immediate (1-2 Weeks): Join community groups, reach out to influencers, and set up WhatsApp Business.
- Short-Term (2-4 Weeks): Launch social media campaigns highlighting community engagement, and start collaborations with local influencers.
- Long-Term (1-2 Months): Analyze traffic sources, adjust strategies based on performance, and expand your community involvement through events or workshops.
By taking these actionable steps, hair salons and beauty businesses in Dubai can successfully navigate the changing landscape and attract more customers without solely relying on Google search traffic.
Source
This article is based on Where affiliates can get traffic beyond Google search.
Source: Search Engine Land
